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Market Research for UX Rescue Organization

By: Ally Kim

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PROJECT OVERVIEW
UX Rescue’s current project opportunities are insufficient for the amount of volunteers the organization has.  UX Rescue seeks to increase their exposure to organizations in order to create enough project opportunities for their volunteers.

Our research team performed mostly secondary research (relying on existing data sources) to decipher how and where UX Rescue could increase their visibility to small, nonprofit organizations.  According to our insights, social media and personal networks seem to be an important source of how organizations find UX Rescue and seek volunteers in general.  Thus, building connections with NPOs through those avenues may help increase awareness of UX Rescue.


 

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